Aarong marks 40 years of excellence. In this long journey Aarong has worked as a bridge between the craftsmen and the people, completing the loop and creating a beautiful ecosystem. When creating the key visual for Aarong 40 years celebration festival, we took inspiration from two concepts, one, the bonding loop Aarong created, and two, the Bengali patterns : the basic element that brings everyone on the same platform, the element that everyone can relate to.