Blues Communications is a venture we see as a Beautiful Mess: It’s dynamic, it’s versatile, it’s overwhelming, it’s messy, it’s beautiful. There’s no ceiling to their capacity. The rebranding for Blues Communications can't be limited to only a few colors. The large and vibrant brand color palette carries their adventurous spirit, the bold type-based logo conveys their confident stature. The brand identity carries through with the event designs as well, where the branding is not only noticeable visually but also in the design approach.