Arcasia’s 50 year anniversary symbolises its persistent devotion to uniting the architects of the subcontinent and cultivating understanding across a cultural, social, artistic, and intellectual spectrum. The objective of the identity was to capture the essence of the characters of “50” as simply as possible. The design was required to be feasible on a larger scale as well as it had to be incorporated at the grand event organized by Arcasia. The key visualization also had to be linear with the existing Arcasia logo.