The traditional sweets of Bangladesh are characterised by warmth, love, and a little bit of quirk. We strove to implement the same ideas through this branding and make Mithaiwala stand out in a saturated market. Inspired by the tales of classic Bengal folklores, the story of Mithaipara is the driving narrative that shapes the concept and thus, the sweet delights. The colors are vibrant, the characters are witty, and the adventures of the Mithaiparians will surely put a smile on your face.
Story writing by Katerina Don
Character design & illustrations by Tirtho
Stop motion video by Ogopogo Studio
